Ever wondered whether spending your money on social media ads is a good return on investment? I had this same question, and so I decided to dig deeper to try and establish whether the money spent returns what we believe to be true. Surely, if someone takes the time to like your ad, then at a cognitive level they are connecting with your brand and in turn they are highlighting this fact to their friends network, which ultimately leads to an endorsement at some level. …


People return to Mallorca year after year and it’s easy to understand why.

The crystal clear waters of Puerto Pollensa — Photo taken when I went back in 2013

I first visited Mallorca when I was 18 but didn’t return again until my late 30s. At the tender age of 18, it would just have been a vacation, I didn’t appreciate the islands beauty.

Since 2013, I have been back 5 times and have rebooked for 2020. I rarely like the idea of visiting the same destination numerous times, but Mallorca just keeps pulling me back, it’s such a beautiful island and has an allure that’s impossible to ignore.

I’ve been lucky enough to travel to a number of destinations around the world. The USA (West and East coast)…


Everything seemed to be okay and I had no signs that 2019 was going to beat me to a pulp. Most of the things that happened came completely out of the blue.

Photo by Nik Shuliahin on Unsplash

In this article, I hope to offer some advice on how I came out fighting and to offer some tips for those who might be experiencing a tough time in life.

January
At the beginning of January, there was a restructure at work, and I had no idea if I would have a job. …


Not so long ago, the thought of robots roaming the very streets we walk on seemed like something out of a movie but the reality is, it’s no longer science-fiction, they are already here.

Photo by Franck V. on Unsplash

As part of my role at work, I research emerging technology and how it might impact our customers in the future. More recently, I started looking into delivery robots and it dawned on me how close we are to artificial intelligence becoming a part of everyday life and how robots will share the same space we do.

Robots will not just be part of a factory…


Contrary to popular belief, guide dogs do not cross roads for their owner. Guide dogs are unable to judge traffic, speed and distance, it is the owner who gives the command to cross a road.

A photo I took of a guide dog puppy in 2015

I have worked at Guide Dogs for 17 years, during that time I have been an Instructor but my role now focuses on emerging technology and how this technology age we live in can help, or hinder, people with sight loss.

I write this article to help others appreciate and understand what a guide dog does and its role as a working companion.

There are…


Have the kings of UX lost their way?

Photo by JESHOOTS.COM on Unsplash

As an avid user of Apple products for the past 30 years, I feel a little torn about writing this article.

I remember the first time I used an Apple machine at college, for me it was joyful and exciting. From that moment forward, I never looked back. It was clear to me that Apple products were built for the user.

It was such a joy to use, I could achieve things on this machine with such ease, it was intuitive and just worked.

Fast Forward to 1997

As most are aware, Steve Jobs was fired from his own company in the mid 80s…


Ditch those ready-made meals and open up your senses

Photo by Ella Olsson on Unsplash

At heart, I’m a technology geek, someone who has been using technology since a kid and now my day job is focused on research and innovation in the technology space.

So why would I be writing about cooking?

The truth is, I wanted to share my experience with others and hopefully influence people like you to get into the kitchen no matter whether you think you can cook or not.

In this day and age, there’s hardly time to do anything, we’re constantly running around trying to get everything done and there never seems to be enough hours in the day, let alone for cooking. …


You’d be amazed at what you can learn

We’re all human, and therefore we tend to be quick to judge others, whether that’s how they look, their opinion or simply their lifestyle.

We’re all guilty of judging a book by its cover, in fact, it’s something that is in-built in all of us. It’s a necessary part of our genes to be able to make decisions quickly, not necessarily about an individual but decision making in life such as the fight or flight response. Therefore, we naturally tend to judge others in the same vein.

We’re All Amazing

The fact that we even managed to get onto this earth as individuals…


I’ve been developing apps since 2008 and more recently I have been pondering why app development has become a lot more challenging. I think I have established the reason and why app development is no longer aimed at the hobbyist.

Back in 2008 when Apple launched the App Store, many devs jumped on this money train. In those days you could pretty much bang out any old app, good or bad, and it would generate revenue. …


Eavesdropping on your friends conversations, or even worse, tapping into the video feed of their device, is without doubt, a serious privacy concern. Many people are questioning why Apple did not pick up on it, at face value it seems that the bug should have been picked up on with ease.

For those who are not aware of the FaceTime bug that was highlighted at the beginning of the week, you could force a FaceTime call with someone and hear what they’re saying, perhaps even without their knowledge.

To start eavesdropping it was a matter of simply initiating a FaceTime…

Chris Yates

A 40s something guy with a beautiful wife with no kids and works in the tech industry in Research & Innovation.

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